The Zelli Difference - Strategy That Works in the Real World
Our services aren’t built in theory; they’re built from experience. We’ve spent two decades helping small businesses and Fortune 500 brands grow, and we know what separates marketing that looks good from marketing that performs.
Our Approach
We Start With Clarity
Through workshops, audits, and honest conversations, we help you define who you are, what you stand for, and how to show up in a way that feels real.
We Build Positioning That Sticks
We ensure your identity and message align with where you want to go next.
We Design For Growth
From go-to-market strategies to digital campaigns, we connect the dots between your brand and your audience in measurable, meaningful ways.
At Zelli, we believe small businesses deserve the same strategic firepower that drives the world’s biggest brands. It just needs to be delivered with more heart, clarity and collaboration.
We bridge the gap between corporate expertise and entrepreneurial spirit, helping founders, startups, and community organizations build brands that connect, convert, and last.
Where It All Began
The name Zelli comes from th Dutch word "“gezellig” (pronounced heh-SELL-ick) - a feeling so layered it doesn’t quite exist in English. It’s the comfort of good company, the warmth of belonging, the spark that makes people feel at home.
That’s the kind of energy we bring to every brand we build. Because great marketing isn’t about being the loudest in the room, it’s about creating that feeling of connection — the kind that draws people in naturally.
We shortened gezellig to Zelli to make it modern and memorable. A word that reflects our belief that strategy and creativity should always work together to create something that feels authentic and alive.
What Zelli Means For You:
When you work with Zelli, you don’t just get a marketing agency; you get a partner who listens, challenges, and invests in your success as if it were our own.
We help you:
Create Connection. Craft authentic stories and visuals that build trust and belonging.
Scale with Warmth. Grow your business without losing the personal touch that sets you apart.
Stand Out Naturally. Build a brand presence that feels effortless but intentional, like a great conversation that lingers.
We believe that real growth isn’t just numbers or clicks. It’s about building a community of customers who feel seen, valued, and connected to your mission.
Who We Are.
Owner
Lover of Small Businesses
Ashley has spent two decades in helping businesses refine their messaging, build stronger brands, and design marketing strategues that actually deliver.
Inspired by her decades of work supporting small businesses at scale in the corporate world, Ashley leaned into Zelli to give entrepreneurs access to the same level of strategy, minus the beaureacracy. Her appraoch blends analytical precision with creative instinct, turning complex ideas into simple, actionable marketing that resonates.
At Zelli, Ashley leads with empathy, curiosity, and a firm belief that every small business has a story worth telling, it just needs the right voice and vision to tell it.
Meet Ashley
Our Promise.
We build brands that don’t just look good, they feel right.
Because the best marketing doesnt chase attention; it earns it through connection, consistency, and authenticity.
That’s the Zelli way - smart strategy, warm collaboration, and work that always feels a little more…gezellig.